Armand Billard, a passionate designer, excels in the creation of bespoke watch dials, collaborating closely with his clients to bring their unique vision to life.

Whether dials are made of meteorite, aventurine or lapis lazuli, every detail is carefully considered, reflecting exceptional craftsmanship.

At Sartory Billard, the watch becomes an artistic journey where the collector chooses each element, from the dial to the polished titanium case.

This advanced customization makes the brand a benchmark in bespoke watchmaking, worn by its customers themselves, true ambassadors of this creative luxury.