Our founder, Maximilien Roussel-Galle, embodies a unique blend of international experience and an unwavering passion for watchmaking that defines the essence of Luxogood. Originally from Morteau, one of the cradles of watchmaking, Maximilien was drawn back to the captivating world of watches after his globetrotting adventures, notably in the Navy. His roots eventually brought him back to the Jura Mountains, a watch paradise, rekindling a passion to channel his energy and vision into Luxogood.

His journey across continents has given him a remarkable skill—an innate ability to connect with people in an authentic and down-to-earth way. This skill, cultivated through personal interactions from diverse cultures and backgrounds, forms the foundation of Luxogood's values. At its heart lies a commitment to transparent relationships and an unwavering focus on human connection.

Selecting the most exclusive treasures of watchmaking and supporting independent artists, some even before they create their brands.

Our commitment lies in showcasing creations that transcend traditional distribution, highlighting limited productions and unique pieces revered by watchmaking insiders and collectors, but often beyond the reach of ordinary watch enthusiasts.

At the heart of our philosophy is amplifying the voices and values ​​of these artists by telling their stories, ensuring they receive the recognition they deserve. Respecting excellence, each creator presented at Luxogood undergoes rigorous evaluation by a select panel of prestigious watchmakers. The goal is to honor craftsmanship and storytelling, and to support the rise of independent artists to recognition.