Singer Reimagined is a fine watchmaking house founded in Geneva by Rob Dickinson, creator of Singer Vehicle Design, and Marco Borraccino, renowned Italian watch designer.

Born from a shared passion for classic cars, music and iconic watches from the 60s and 70s, the brand embodies a radical vision of watchmaking reinvention.

Their ambition: to push the limits of the classic chronograph by reinterpreting it with cutting-edge engineering, iconic design and innovative materials.

Winner of multiple awards, Singer Reimagined today embodies a new form of independent fine watchmaking, where each creation blends mechanical heritage and contemporary aesthetics with audacity and precision.