Founded in 2004, in the heart of the Vallée de Joux, the cradle of high-end mechanical watchmaking, the company is the heir to a long watchmaking tradition.

THE EXPERTISE OF THE MOST SUBTLE WATCHMAKING KNOW-HOW AND THE FREEST INSPIRATION...

It was this unique alliance that gave birth to the first Pierre DeRoche collection fourteen years ago. A bold heir to a world-renowned Swiss Made label, the brand has continued to celebrate its independence ever since.

Gaining its freedom thanks to the unexplored advantages of modular movement, it has created unprecedented complications for connoisseurs. Orchestrating fascinating miniature ballets for the passage of seconds, it redefines the very notion of a timepiece.

The minutes thus freed are no longer captive, but captivating.