Founded in 2005 in Akita Prefecture, Minase is a Japanese artisanal watch manufacturer that produces fewer than 500 watches per year.

It embodies traditional Japanese craftsmanship by creating unique mechanical timepieces equipped with Swiss movements. By training local artisans according to the philosophy of Monozukuri—learning by doing—Minase perpetuates a culture of excellence and precision.

Its patented "Minase Original Rebuild Equation" structure allows the cases and bracelets to be disassembled and reassembled at will, thus guaranteeing the longevity and repairability of each watch for more than a century.