At the helm of Label Noir, Emmanuel Curti is a watchmaker who honed his skills on the benches and decision-making desks of three of Switzerland's largest watch manufacturers. Coming from the complementary worlds of restoration, quality control, and new product development, he is fascinated by the multifaceted arts of customization.

Collectors adore him; they share his passion for iconic models, which he nevertheless doesn't hesitate to transform.

Since 2011, the Label Noir brand has made personalization and its plural arts its credo, while respecting watchmaking history and its fundamentals.

Drawing on the most prestigious skills and techniques, she fulfills desires and delusions alike. In her wake, memorable encounters and confessions expressed through manufacturing options. The achievement of human or technical challenges.