CODE41 isn't a brand in the traditional sense; it's more of a community project. The goal is to bring together enthusiasts around a watchmaking project to help it come to fruition. In the process, these members become project creators.

CODE41 was founded by luxury watch designer Claudio D'Amore in 2016. After 10 years of designing watches for top Swiss brands such as TAG Heuer and Montblanc, Claudio set his sights on a new venture that would create watches of the highest quality with the help of an engaged community of watch enthusiasts who could play an active role in the design process. The company is based in the heart of the Swiss watch industry, its spiritual home.