Since its creation in 2017 by designer Nicolas Ducoudert, Beaubleu has embodied the desire to break free from codes through the culture of free time . The brand's iconic round hands elevate the moment to the status of a unit of time measurement and contribute to the creation of automatic watches that are both aesthetic and highly symbolic.

Beyond a simple brand, Beaubleu represents a community united around this vision, in a spirit that advocates hedonism and creativity.