Thomas Baillod, founder of BA111OD, is a visionary watchmaking expert from La Chaux-de-Fonds. After navigating the 2008 financial crisis at a major watchmaking company, he developed a conviction: the future belongs to those who anticipate technological change.

With BA111OD, launched without external funding, he is reinventing watch distribution through the innovative concept of "We-commerce," combining e-commerce and human networking. The "Afluendors"—customers, ambassadors, and salespeople—embody this disruptive approach.

Beyond watches, Thomas Baillod is rethinking the entire purchasing experience, placing people, community and emotion at the heart of the process.